85% OF BRAIN DEVELOPMENT HAPPENS BEFORE THE AGE OF 8
Rocket Learning is one of India's leading non-profits focused on catalyzing early childhood education (ECE) and community engagement. We link the government school and Anganwadi system with parents, using technology, media and social influence techniques.
Rocket Learning impacts 1 million children. On average, a child in a Rocket Learning (RL) cohort scores 30 percentage points higher than a non-RL class. We partner with India's Ministry of Education, Ministry of Women and Child Development, seven states (Maharashtra, Uttar Pradesh, Delhi, Haryana, Rajasthan, Madhya Pradesh, and Chandigarh, Uttarakhand) and MIT-JPAL to create, measure and scale impact.
A DESPERATE SITUATION:
Quality ECE ensures school readiness, increases school completion and earnings and frees up women to enter formal employment. However, 35 million low-income children in India can't access quality ECE.
Public schooling at the Pre-K level is limited to daycare centers that focus on nutrition, while primary schools produce famously low learning outcomes.
Parents lack the confidence and information to support their child's learning. This shows up in dismal educational statistics - 43% of low income children can’t recognize alphabets and 35% numbers 1-9 in Grade 1.
Children become inherently less capable as this lack of stimulation and building of neuronal connections becomes impossible to change through later interventions.
Rocket Learning builds vibrant digital communities of parents and teachers to support early childhood education for underprivileged children. We partner with governments to deliver age-appropriate, play-based learning content to teachers and parents of pre-schoolers, via Whatsapp groups.
This group model creates social motivation and peer effects to incentivise teachers and parents to conduct these activities with children and share responses back with the group.
Our technology complements this with real-time behavioural nudges and rewards such as personalized report cards and medals that are sent at scale through automation.
Our solution has demonstrated learning gains, and is inherently cost-effective and scalable - our variable costs are 50c/child/year.
At the heart of building a great workplace culture lies
We are now...
Our vision is to ensure school and life readiness for all young children by enabling access to age-appropriate learning in school and home
Our behavior change framework aims to build AIM:for parents and teachers-
A - Awareness of the criticality of ECE and their own agency.
I - Information to aid them with creating enjoyable learning experiences.
M - Motivation to build a habit of supporting children's learning